In order to prevent jamming the city roads with beer trucks, a local brewery in the medieval
The man behind the idea, Xavier Vanneste, whose family runs the brewery, found other ways of involving residents. He began a crowdfunding campaign to finance the $4.5 million project. He offered rewards in kind ( read beer) to contributors and one man who shelled out $11,000 has been granted a life-long supply of beer.
Belgium
Bruges
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